Level 1: 

Submit your item for consideration by the Launch Team so that the Founders, stakeholders and select Advisory Members can experience, understand and approve it.  Apply only if your item is socially responsible, ecological, healthful and animal-friendly. Provide the Founders and members of the Inner Circle / Advisory Board with items and a 'challenge' to ensure the most effective and/or transformative experience.  This is done to encourage their awareness of the value of your innovation which could result in their own experiential testimonies being socially shared discussing your product / service / method / brand. 

Level 2: 

Once the initial approval is gained, you will be eligible to be part of the Beta-App and become one of the Launch Players. This means that you will have Influencers of Influencers exposed to your product and experiencing it. It's up to you if you want to offer give-aways, prizes, or discounts. You will also be interviewed by a third party for your profile, podcasts, promotion, and social shares through the network. 

Level 3: 

Next, your item will be vet and voted on by the professional fitness culture.  This consists of top level trainers, therapists, athletes, models, yogis, wrestlers, bodybuilders, dancers, gym owners, cheerleaders, wellness store operators, and event producers. They often come with an A type personality, are go-getters and early adopters capable of helping a company build their brand. Being that many resemble superheroes, or seem like superstars, they come with fans and followers. 

Level 4: 

Now your item is put in front of the rest of the fitness culture -- fitness enthusiasts -- which tends to be 60% female, 40% male. ​ The Fitness Market is a $250 Million+ industry in Canada and $30 Billion in the US​. In fact, a study in March 2019 found that the average American spends $155 per month on their health and fitness --  $112,000 in their lifetime. 

Level 5: 

At this point the GAME is brought to the public by way of the fitness culture. The individuals who have taken the lead earn this privilege and positioning. By now you would have discovered Brand Ambassadors. These are those who believe in what you created and have had their own experience of triumphs, breakthroughs or gains that have been socially shared.