The Culture

Leveraging FAME's original formula and history

As a result of  the Fitness Model event craze and launched Natural Bodybuilding as a sport in Canada, and regions around the world. As a result, regular people set goals and transformed themselves into athletes, models, and fitness stars. Many still enjoy the spotlght, have messages to share influencers today. Some work in the health and wellness field as coaches, trainers, educators, professionals and specialists. Others are editors, photographers and publishers of magazines. Many have product lines, training courses and philosophies to share. Some formed organizations, opened gyms, own resorts, and run their own event tours.  As a result, FAME's direct social media has a reach of over 70,000 followers. Being comprised of fitness influencers, many have their own fan, some with 2,500-5,000 followers and others who are in the 6 and 7 figure ranges.  In fact, a sampling of just 300 people within FAME's email database of 18,000 shows their combined social media reach is 37 million! 

FAME has been inspiring transformation in individuals and teams of individuals since the World Natural Sports Organization (WNSO) sanctioning body was established in 1998. It became one of the most impactful forces in the fitness industry. In fact, its roots are still embedded throughout the culture today.  FAME extended its reach by leveraging strategic relationships, and creating its own ecosystem: stage competitions, television shows, magazines, seminars, workshops, event tours and annual expos.

It is open to people of all ages, identities, backgrounds, abilities, ailments, organizations and affiliations.

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