Meet the Founders

Mindy Blackstien & Jeffrey Kippel 

Pioneers within the Natural Bodybuilding, Fitness and Physique Model Movements

For over a decade Mindy and Jeffrey produced a series of events, expos, television shows, workshops, systems and certifications. The FAME World Tour was birthed first in Canada and then in other areas around the world. As a result, a culture was formed. A culture that attracted raving fans and a wellness-seeking following. As a community, this culture collectively inspired millions to transform Although impactful, Mindy and Jeffrey came to realize something was missing. So they set out to determine how best to fill those voids and course-correct. Now, after 10 years of research, development and the compiling of a powerhouse team, the time has come to launch!

Advisory Councils

Business ~ Wellness ~ Sports & Fitness ~ Innovators ~ Event Producers ~ Inspirations ~ Investors & Patrons

Mindy & Jeffrey

They founded World Natural Sports Org. (WNSO) & FAME World Tour to provide platforms, pathways & incentives for anyone (any age, ability & start point) to transform. They had TV shows in 4 continents, including a TSN #1 hit. Their magazines had worldwide distribution; their annual expo became a fly-in event for models & athletes; and they spoke on stage / in media on transformation,

 entrepreneurship & personal growth.

By 2008 they knew that it was time to redesign FAME and add a holistic approach to the industry. After 10 years of Research & Development ,the bodyproud social initiative is set to influence change. Their mission is a lofty one: to unite with like-minded others -- who have innovations, inspirations and information -- to join forces and help others evolve and transform. 

Mindy's "why"

Having been  immersed in the fitness, model, natural bodybuilding & empowerment spaces for 2 decades, I’ve witnessed incredible transformations made by people of all ages, starting points, and from all areas of the world. While inspiring, I came to realize that just as valuable as transforming one's outer self, is the need to transform one's inner self. This is because when athletes weren't winning their desired placing, often they’d take it as a blow to their self-worth. I saw happy faces morph and smiles drop. This made the award ceremony extremely disheartening for me. That is the opposite of what the stage was intended to be all about. People --  role models -- were body-shaming themselves with their own thoughts!  I knew something had to change. That's why we created the bodyproud initiative. It's to incentivize anyone with tools, pathways, platforms and prizes to take action to love better how they feel, think, act & look.

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Jeffrey's "why"

I remember always feeling driven to make a difference. I started Canada's first environmental magazine Recover.  After competing as a bodybuilder I realized  naturally trained athletes needed a platform to showcase their transformation so as to inspire health habits in others.  So together with my wife and best friend we started the World Natural Sports Organization (WNSO) and FAME World Tour which ultimately inspired transformations in millions of people around the world. We produced hundreds of events, TV shows and magazines, seminars and certifications around giving anyone the opportunity to build their brand and gain recognition. In 2008, we conceptualized "bodyproud" as a mission to redefine "fit" to include mental, emotional, physical, social & financial health. And that's what we're here to do, while aligning  and co-creating with like-minded others.

The mission is a lofty one: to reclaim "fit" to go beyond appearance to include mental, emotional, spiritual, social and financial health too. 

Currently, the initiative is set to re-engage FAME's networks of athletes, models, trainers, wellness professionals, coaches and fans. Together, we are able to amplify and extend the "bodyproud" message to help anyone love better how they think, act, feel and look.  If you'd like to be a part of it, together with your products, message, mission or innovations  NOW is the time to reach out!

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